The Business Hub is where we share our thoughts, ideas, inspiration and tools to help you to grow your business.

Don’t wait for customers to come to you – go out and get them!

Over the last few months we’ve been working with a number of clients who have been looking for help to bring their products to market. Finding cost effective solutions to help small businesses grow can be a big challenge and is one that is often overlooked. Planning and testing how you will get customers is potentially more important than creating the product or service in the first place. Unfortunately, many small businesses adopt the ‘if I build it, they will come’ approach, only to find that they have to work much harder to attract customers than they had anticipated. More

Keep Your Sales People Motivated Through Summer

Even the best sales performers can lose focus during the summer. Warmer months mean more distractions, and with customers and key decision makers on holiday, leads can start to dry up. All this can turn into a negative cocktail which lead to tumbling sales. Sales leaders who rely on run-of-the-mill motivation techniques struggle to drive their people toward to achieve their sales targets. This year, take a different approach to the same challenge. Here are 10 motivational techniques that will engage both junior reps and their senior counterparts, ensuring they continue to work to meet their sales goals throughout the summer more

How to Make Social Media As Natural As Running The Rest of Your Business

As a small business owner, you probably know that social media is an effective way of regularly engaging with your customers and reaching out to new ones. But what do you say? Sometimes it is really difficult to come up with new ideas or new things to talk about that are engaging or meaningful. I had just this conversation with a client this morning, so we spent some time looking at all the different topics they could tweet about. More

Three – It’s the magic number

According to Wikipedia the Rule of Three is a principle that suggests things that come in ‘three’ are inherently funnier, more satisfying, more effective than other numbers of things. Take a look around and you will see The Rule of Three in use all around you; Blood, Sweat and Tears: Location, Location, Location: Father, Son, Holy Spirit: Faith, Hope, Charity: Mind, Body, Spirit: Stop, Look, Listen: Sex, Lies, Videotape: I Came, I Saw, I Conquered. If you want something to stick in someone’s mind, put it in a sequence of three. As humans, our view of the world is created by interpreting what happens to us through three elements: more

Pokémon Go - How to Make it a Great Marketing Opportunity for Small Business

Pokemon Go has a groundbreaking feature - the fact that it locates Pokémon in the real world and uses real world locations like shops and churches for things like gyms, where you can battle, and "Pokéstops", where you can get items like Pokéballs and healing potions. To get Pokémon and items, you actually have to visit these locations in real life. And that is why small businesses across the UK are jumping on the Pokemon Go bandwagon to exploit their status as Pokéstops to attract new customers. Business Insider recently reported of at least 3 businesses that are using lures — in-app features that turn Pokéstops into magnets for Pokémon — to attract more customers. more

Six Steps to Understanding What Your Customers Want

Too many companies fail to take into consideration the needs and expectations of their customers when they embark on sales transformation and turnaround programmes. At Cadence Consulting we believe that businesses can benefit greatly by taking the time to really understand how they are perceived by their customers. Only when you truly understand your customers can you really start to build winning sales and go to market strategies. This is why the Customer Experience Strategy is one of the key components of the Cadence Framework. more

Is poor budgeting holding back your business success?

It’s the time of year when you probably find yourself sitting down with your management team to make a few final changes to your 16/17 budget. It’s hard to argue the fact that planning and forward thinking are the bedrocks of business success. But, do you ever feel like the annual budgeting process isn’t working the way it should? Or do you feel like there’s no point to budgeting, because it always seems to fall apart before the end of the first quarter? more

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